Milking The Movie Cash Cow
In recent years, yearning for a bigger slice of the money pie, movie studios have poured more resources into fewer films. Trivia Blast! - In 2012, 135 films made up 95% of the total Box Office in the United States. So, despite a huge increase in accessibility for fans (more theaters, online vendors), fear of losing profit dictates the movie slate and opportunities are dwindling to get an original idea made into a movie. Franchises Franchises are nothing new. When a studio hits on a money-making idea, they are not shy about green-lighting a sequel almost immediately. Generally, there are two types of franchise: "programmed" and "opportunistic". A programmed franchise example would be Harry Potter - a successful line of books purchased with the intent to make the entire series. Of course, if the first of these movies tanks, or even if it struggles later in the series, the franchise can be quietly buried and forgotten. (see: John Carter or The Lone Ranger) ...