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Showing posts with the label franchise

Mega-Franchises

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Every summer, the movie studios release what they call "tentpole" movies. Normally, these are big-budget, effects-driven franchise movies, designed to prop up the studios and make them their profits for the year. I call them programmed franchises because they're not acquired with one movie in mind. The philosophy from the start is to produce at least a trilogy. So much money is invested in these movies that failure can cripple a studio. Trivia Blast!! - New Line Cinema had to merge with its parent company Warner Bros after the (relative) failure of  The Golden Compass:   Budget: $180M  Box Office: $70M ( The Golden Compass  was intended to follow the trilogy of His Dark Materials books by Phillip Pullman) Jaws   Stephen Spielberg is sometimes credited with creating the first summer "Blockbuster" movie with  Jaws .  Jaws  was the first movie to be distributed with a "wide release," meaning that it opene...

Milking The Movie Cash Cow

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In recent years, yearning for a bigger slice of the money pie, movie studios have poured more resources into fewer films. Trivia Blast! - In 2012, 135 films made up 95% of the total Box Office in the United States. So, despite a huge increase in accessibility for fans (more theaters, online vendors), fear of losing profit dictates the movie slate and opportunities are dwindling to get an original idea made into a movie. Franchises Franchises are nothing new. When a studio hits on a money-making idea, they are not shy about green-lighting a sequel almost immediately. Generally, there are two types of franchise: "programmed" and "opportunistic". A programmed franchise example would be Harry Potter - a successful line of books purchased with the intent to make the entire series. Of course, if the first of these movies tanks, or even if it struggles later in the series, the franchise can be quietly buried and forgotten. (see: John Carter or The Lone Ranger) ...